Branding
Branding is all about consistency. The new brochure design shouldn’t have a different look to it than the brochures you printed four months ago… and they definitely should all match the look and feel of the website.
Events
Trade shows and events can be a big burden on your resources. They are expensive, they take up a lot of time, and by the end of the show most exhibitors just want to get home as quickly as possible.